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When you’re busy, you just forget or put off your marketing entirely; then, when you finish all of your client projects, you panic, push out some new marketing materials, and hope for the best.The answer to push-and-pray marketing is to plan your marketing in advance: to sit down and create a Marketing Machine so that your marketing runs smoothly and effortlessly all year long. This is the usual reason why most companies waste time, money and effort on futile marketing campaigns and activities-they don’t have the right people for understanding the market. This is important because you need to know what your competition is doing when devising your online marketing plan. You cannot get this monitoring through billboard advertisements. Creating smaller web pages with content that emphasizes only a few keywords will serve Internet marketing endeavor better.3. How many keywords does your web site cater to?Having too many keywords or key phrases to focus on will make your page ranking drop.
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