Why Branding Matters

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The psychology of color will forever be a fascinating topic. Why, then, does writing on “color psychology” feel so shallow?

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Branding is a marketing strategy that involves creating a differentiated name and image — often using a logo and/or tag line — in order to establish a presence in the consumer’s mind and attract and keep customers.Branding is a marketing strategy that involves creating a differentiated name and image — often using a logo and/or tag line — in order to establish a presence in the consumer’s mind and …